MA|LO is a fragrant interpretation of a true success story. Driven by curiosity and exploration, Martin Lorentzon is the founder of the house: a man behind unparalleled successes like Spotify and Tradedoubler, who has carefully crafted his legacy without claiming the spotlight himself. This contemporary perfume house was born out of his passion for discovery and ventures into the universe of scent, creating fragrances that breathe creativity, playfulness, and integrity. 

Our vision is to create fragrances free from norms and traditions. All fragrances are unisex and made to let you discover what resonates with you. Imagine stepping into a convention-challenging, rule-breaking world where our scents invite you to explore self-expression and claim your space. Perfumes should be as unique as those who wear them – ours capture and enhance emotions and memories in every drop, crafting a journey of discovery that captures everything from the warmth of nostalgia to the excitement of new horizons.

Make every fragrance an experience: wear them and share them. Let them lay the foundation for meetings, memories, and discussions. Find in them a way to immerse yourself – in the past, the present, and the future. Discover scents that are more than just perfumes: these are expressions of creativity and identity that capture the ability to build bridges and connect with ourselves and the world around us.